8 Profitable Marketing Tips for Your Ecommerce Store

Setting up an ecommerce store and making it available everywhere isn’t enough. You need localization. (Try using Magento 2 Language Pack for the same.)

Marketing is also a vital part of the whole process. But for that, you need content, targeted audience, platform clarity, and of course, pre-prepared product photos. If you got all four parts covered, here are some helpful marketing tips for your ecommerce store.

Make Contact Process Easy

No matter how sorted your websites or apps are, there will always be a need to contact a company representative. You can use emails, chat, calls, contact forms, social media, portals, etc., as a means of communication in case of any queries.

As per the recent Facebook update, Facebook Page will show the total % of response rate at a particular time. This helps give quick responses to all messages on Facebook brand pages as well. But remember, giving a personal touch to communicate solutions is always recommended for increasing your brand loyalty value.

Work on Visuals

‘Visuals always matter.’ How you present your visuals has a direct effect on your sales stats. Whether it’s walking in the store or shopping online, both demand engaging displays. Hence, you should invest in a good photography and styling team.

Professional photography enhances product quality. Navigable product photographs allow zooming into images for a better look. You can also add some product packaging pictures to let your customers know how they will receive the product.

Maintain Email Lists

Communicating via emails is never getting old with 4.15 billion users. Most successful online fashion brands use an email subscription form for marketing. Similarly, you can add a popup form on the homepage to add customers to the subscribers’ list.

You can update your customers about the new product launch, any upcoming sales, or any events through emails. A personalized email based on customers’ past purchases also helps in marketing.

Advertise Your Brand

Advertising your brand is the easiest and trustable form of marketing. You can opt for different means of advertising like:

Google ads, Bing ads, Facebook ads, Instagram promotions
Brand name search campaigns
Shopping campaign
Testimonials

Adapt New Features

Investing in a technical team will help you gather all the technical information and ways of adapting them. Thus, add features such as:

Voice search
Localization
AR and VR
Customizations
With voice search, you can provide your customers with an optimized search.

For localization, you can opt for Magento 2 Module Translation. It will help you set up your stores in different regions. Invest in Magento 2 Language pack to install regional and international languages. It helps you with bulk translations. Moreover, you can edit the translation with the WYSIWYG editor.

Discount codes and customizations are a great source of marketing. They help retain customers.

SEO and Content Marketing

‘Content is the king’ for ages and is assumed to stay the same. Blogging, sharing articles on different websites are the digital way of marketing.

So, ensure that your content is fresh and updated. For better ranking, optimize SEO. Check on your meta titles, meta descriptions, proper keyword usage, etc. SEO helps increase page visibility, attracting more traffic.

Stay Real by Your Brand

What makes a brand popular? Its uniqueness. Your brand must have a unique factor—whether in products, packaging, content, or marketing. Display your realness through customer reviews and sharing the customer photographs wearing your products. This will lead to more engagements than a paid promotion.

Update Regularly

Online stores demand trendy updates. Hence, try giving it a fresh look. For instance, displaying new styles of the same products on different models or in different backgrounds. Seize your creativity while marketing your products through display techniques and more.

Working on the above tips can help you to gain more engagements and increase your brand value. Being creative, trendy, using relevant technical facilities, and having industry knowledge are the basics to keep up with the competition.

How the Covid 19 has exposed racial disparities in health care

The death rate for black patients diagnosed with COVID-19 would be 10% lower if they received care in the same hospitals as white patients, according to a new Penn Medicine study adding to growing evidence of racial inequalities in U.S. health care

In the study published last month in JAMA Network Open, researchers examined Medicare data from more than 44,000 patients admitted to nearly 1,200 hospitals last year and found that the significantly higher death rate for black patients was eliminated. as they adjusted to the location of the hospital. .

Because patients often go to hospitals close to their homes, the study highlights the results of structural racism in utter relief: Low-performing hospitals, struggling to find adequate income and resources, are most often found in economically poor communities. disadvantaged.

“This is truly a story of racial segregation in homes that has plagued this country for a century,” said Dr. David Asch, lead author of the study and executive director of Penn Medicine’s Center for Healthcare Innovation. .

Asch, who is also a professor of health management at Wharton, spoke about the research with Wharton Business Daily on SiriusXM. (Listen to the podcast above). He said the results are not that surprising to medical professionals, because it is well known that the health care system is uneven. But consumers may be surprised to learn how deep the inequality is.

“This is truly a story of racial segregation in homes that has plagued this country for a century.” –David Ash

“Of course, a lot of people assume that the doctors, hospitals, and nurses are great, and when you go there, you get unified care. That’s the experience that people often have at, say, McDonald’s, who have worked very hard to provide a very consistent experience. You can walk into any McDonald’s and the fries will be uniformly excellent, “Asch said.” That’s not really the case with hospital care. ”

He even noted that the novelty of the coronavirus exacerbated the variance as hospitals had to move quickly to meet the challenge. Working to improve health care is the “relentless task” of professionals, legislators and insurers, she added. “But as medicine has advanced, that progress has been uneven in hospitals. Some hospitals have a harder time catching up with the best.”

An Unequal America

African Americans suffer from COVID-19 in greater numbers due to a wide variety of factors: access to care, lower income levels, occupations with a higher risk of exposure to the virus, and higher rates of hypertension, diabetes, and obesity.

Even those comorbidities “are probably products of long-term discrimination. It’s a pretty tangled web, but that tangled web in the middle reveals significant racial differences,” Asch said.

Asch noted from previous research that hospitals that serve the majority of the black population have worse outcomes for all of their patients, compared to hospitals that serve the majority of the white population. He said better public policies are needed to close the racial divide in the healthcare system, drawing an analogy to the way public education is funded: Most schools receive property tax revenue, so how much The richer the community, the higher the dollars to fund the schools. finances in that area.

“The same goes for health care,” Asch said. “We fund health care in an unusual patchwork, but mostly through insurers and if patients have commercial insurance, which pays better, or Medicaid, which often pays less than cost, or Medicare, which is at some point intermediate. That says a lot about the resources the hospital can develop and deploy for the community. ”

“The differential burden of COVID across the country will soon depend less on race and more on vaccination and, in turn, on political ideology.” – David Ash

The Next Chapter of COVID

In the progression of the pandemic, one statistic has remained: older patients and men have fared worse than younger patients and women, regardless of race. Vaccines and the best therapies have dramatically reduced the death rate from the disease.

As the pandemic enters its second year and the most dangerous Delta variant emerges as the dominant strain, the greatest threat to the progress already made comes from those who are unwilling to get vaccinated, Asch said. Current vaccines are effective against the Delta variant, according to experts.

Asch said there is no single story about COVID-19 in the US The vulnerability of any community depends on the level of vaccination.

“And that, frankly, has tragically become a political problem rather than a medical or public safety problem,” he said. Unvaccinated areas “can become powder magazines for contamination. I bet the differential burden of Covid across the country will soon depend less on racial issues and more on vaccination and, in turn, political ideology. ”

Ayurvedic Treatment For Leucorrhoea To Get Relief From White Discharge

Leucorrhoea is one of the problems that most of the women face. It is also known as white discharge problem due to which intimate area is always covered with white thick fluid. If wetness stays in private area for long time, it increases chances of infection in intimate area. Vaginal area remains wet all the time and therefore it does not get fresh air as other parts of body and therefore it becomes difficult to keep it hygienic. White discharge gives foul smell and therefore women feel embarrassment too. Women may not be able to take part in lovemaking due to this problem. So, they should treat leucorrhoea problem as early as possible.

Hormone changes can also lead to leucorrhoea. Many women experience white discharge problem after delivery too. With the help of ayurvedic treatment for leucorrhoea, females can get relief from white discharge problem in a natural manner. Before taking any treatment, one should know about leucorrhoea.

There are two types of leucorrhea:

1. Physiological – It generally happens due to nervousness or sexual excitement.
2. Pathological –Improper nutrition and poor health is responsible for causing this type of leucorrhoea problem.

Some of the common symptoms of leucorrhoea are listed below:

1. Black patches on the skin under eyes
2. Heaviness in the abdominal region
3. Whitish or yellowish discharge from the vagina
4. Frothy and foul smelling discharge
5. Frequent headaches
6. Pain in the calves and lumbar region
7. Lethargy and weakness
8. Vaginal itching
9. Constipation
10. Digestive problems
11. Irritability

To get long lasting relief from white discharge, women can use Gynex capsules. These supplements provide the most effective ayurvedic treatment for leucorrhoea. These herbal capsules prevent excessive white discharge problem irrespective of whether happened due to internal or external factors. These supplements also help to overcome deficiencies which interrupt healthy functions of ovaries. White fluid release gets under controlled level and thus it only keeps genital area moisturized but do not make it excessively wet. These capsules effectively treat infections in intimate area and bring back pH level under healthy range in genital area.

Gynex capsules possess the following herbs:

1. Nagkesar – This herb increases fertility in women and chances of conceiving become higher. This further reduces chances of miscarriage in women. It acts as a natural cleanser and therefore gives relief from infections in intimate area.
2. Mochras – It contains astringent properties which increase tightness in cells, tissues and muscles and this prevents looseness in genital passage due to which white discharge slips easily resulting in leucorrhoea. Hence, it is included in this ayurvedic treatment for leucorrhoea.
3. Ashoka – Due to its medicinal properties, it is used to prevent uterine disorders, treat bacterial and fungal infections, irritations and burning sensations in the skin.
4. Subhra Bhasam – It is very helpful for women in case of menorrhagia.
5. Godanti Hadtal Bhasam – It keeps brain under control in stressful conditions and thus maintains estrogen level in body.
6. Lodhra –This herb is anti-inflammatory and hypoglycemic and can enhance immunity naturally.
7. Ashwagandha – It promotes graceful aging, gives relief during menopause, increases sexual potency, revitalizes body and improves energy levels in women.

Regularly take this powerful ayurvedic treatment for leucorrhoea for 3 to 4 months to achieve long lasting results. Prevention of leucorrhoea will further allow women to take part in lovemaking without any fear of embarrassment.